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You're Not Addicted to Food. You're Being Engineered.

Aug 25
2 min read

If you've ever finished an entire block of chocolate and then sat there hating yourself for it — read this before you decide you have no willpower.



The study


Scientists put two groups in a lab for two weeks. One group could only eat processed food. The other could only eat whole food.


The catch? Unlimited amounts. Eat as much as you want.


The processed food group ate an extra 800 calories a day.


Here's the part that matters


It wasn't because they were hungrier.


It was the food itself.


Processed food tends to be lower in protein and fibre — the two things that tell your brain you've had enough. Strip those out, and the "I'm full" signal gets overridden. You can eat a genuinely large amount of it and still feel like you could keep going.


Whole food works with your appetite. Highly processed food works around it.


This isn't a morality thing


You're not a terrible person for eating processed food. Most food is processed in one way or another — bread, yoghurt, protein powder, tinned tomatoes. That's not the issue.


The issue is that some of it is specifically engineered — texture, flavour, fat-to-sugar ratio, how fast it dissolves in your mouth — to make it very easy to eat a lot of.


So when you can't stop eating something, it's often not an addiction problem or a discipline problem.


It's food scientists doing their job extremely well.


What to do with that


Build most of your meals around foods that fill you up: protein, fibre, volume. Then let the rest fit in around it without the guilt spiral.


You'll eat less of the engineered stuff without ever having to "resist" it — because you'll actually be full.


Meg x






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Meg Tovey Strength + Nutrition

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